The real “new normal” for hiring

Posted by Tilt Recruitment on June 10th, 2022

The real “new normal” for hiring

Posted by Tilt Recruitment on June 10, 2022

The pandemic has transformed how we do recruitment, from the advent of video interviews to remote and flexible working. It’s clear that many of these changes are here to stay–but what does that really mean for the future?


Recruitment challenges during Covid

The pandemic came at a period of growth for the UK recruitment sector, with the 2019 market valued at £42.3bn, and unemployment at its lowest since the 1970’s. Covid swiftly reversed this, with a record-breaking rise in unemployment claims.

While nearly a quarter of UK workers were furloughed, industries like healthcare, supermarkets, logistics and technology had to adapt quickly to massive surges in demand for staff–while the hiring teams themselves were adjusting to remote working.

Remote interviews and remote onboarding presented new challenges, as did the need for workers to juggle their jobs with homeschooling, leading to an increased need for flexible working.

The surge in unemployment also meant huge numbers of applicants, meaning recruiters had to find better ways to sort the best from the rest.


Innovations in recruitment

Video interviews have now become standard, with 86% of businesses conducting virtual interviews during the pandemic and 85% using new technology to onboard new hires, according to research by Gartner. This allows for a much more flexible approach and a shorter time to hire.

The transition to remote working meant employers could now hire talent from further afield. Collaboration across sectors increased, helping to connect sectors with high job losses and employers with vacancies.

Candidates as well as employers had to adjust to online and phone interviews and assessments. With analytics tools being used to scan CVs and even videos, candidates had to learn to optimise their responses to make it through these first stages. Despite the boom in new tech, it was also important for employers to show empathy and understanding to candidates during such a difficult time.


The Future of Recruitment

So what does this mean for the future? While it’s difficult to set an exact timeline for a full recovery in some industries, it’s clear that candidate expectations have changed, with most looking for more flexibility and remote working. And with so many having lost jobs, candidates are also prioritising job stability and safety, meaning companies have to demonstrate that they’re employee-centric.

However, employers can expect no such security when it comes to keeping employees, as the Great Resignation is driving workers across sectors to reconsider their careers and goals post-pandemic. To survive in this climate, organisations need to make employee retention as big a priority as attracting new talent.

The recruitment industry will have a pivotal role to play for the future, not only in helping employers fill roles but also in crafting a new approach to recruitment around all these changes in technology and culture.


Top tips for successful hiring post-Covid

  1. Start early: Start your hiring process early to help you create a pipeline of quality candidates and get ahead of your competition.
  2. Evaluate your benefits: Go beyond the basics. Candidates now demand flexible working conditions and benefits related to mental health and wellbeing.
  3. Embrace technology: Use technology to streamline your process and hire the best candidates more efficiently.
  4. Fight for talent: Make your chosen candidate a fair offer–or you’re likely to lose them to someone who will.
  5. Be efficient: Make sure your hiring process is smooth and swift to avoid candidates getting snapped up by the competition before you’ve reached the offer stage.
  6. Optimise the candidate experience: Look at your hiring process from the candidate’s point of view, and identify where you could improve it.


If you’d like some support in navigating the new world of recruitment, get in touch today to take advantage of our expert help and guidance.

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